https://www.just2claireify.com/aboutme daily 1.0 2023-05-12 https://images.squarespace-cdn.com/content/v1/5a67de1dbce17641891f7658/1531349173031-X5QN3WC3SOIZ5Q9JWCSH/storyteller.jpg about - Hey y'all. Claire here. My kindergarten teacher nicknamed me Princess Many Words—and I've been a Word Nerd since. These days I’m a copywriter and associate creative director with an eye for detail, an ear for regional nuance, and a heart for actionable feedback. I work my way onto print and digital platforms, crafting advertising campaigns for clients across federal agencies and the private sector. I'm a priest’s wife, toddler mama x2, former English professor, and grateful Transplant Texan. And I’ve racked up 8 ADDYs and 8 Tellys in just 4 years. Take a look at my recent work and get in touch—especially if you’re having trouble finding the right words for something that’s important to you. https://www.just2claireify.com/contact daily 0.75 2022-01-03 https://www.just2claireify.com/resume daily 0.75 2022-01-03 https://www.just2claireify.com/digital daily 0.75 2021-07-29 https://images.squarespace-cdn.com/content/v1/5a67de1dbce17641891f7658/1627507310124-E4A2KGMC52T1HNWPFZ3H/28176_NYCA_Earth_Week_Event_Emails_B_v1_A.png digital - Make it stand out Email The Accelerator Has Your Back, NYC Mayor’s Office of Sustainability Audience: Building owners across NYC who face new compliance regulations Goal: Announce the program’s relaunch and invite building owners and staff to a virtual coffee hour. https://images.squarespace-cdn.com/content/v1/5a67de1dbce17641891f7658/1627586068376-451UST8NPIEOD4JERUP1/try4.JPG digital - Make it stand out Facebook ad A Better Commute Social Series, Texas Department of Transportation Audience: Texans who are exhausted by their current commute experience in and around the greater Houston area Goal: Pique interest in a new traffic app powered by local transit authority data. https://images.squarespace-cdn.com/content/v1/5a67de1dbce17641891f7658/1627507684284-FGPMHJZL1BRZYZY9356B/instastory.JPG digital - Make it stand out Instagram story The 411 on Ductless Mini-Splits, Con Edison Audience: New Yorkers who want to be more comfortable Goal: Educate residents about an environmentally friendly option to heat and cool their homes. https://images.squarespace-cdn.com/content/v1/5a67de1dbce17641891f7658/1627506979174-IB8941DC8ZZRMN4X4JAP/youtubemockup.JPG digital - Make it stand out YouTube ad set What’s In Your Home Is Priceless, Pepco Audience: Maryland homeowners who want to improve the comfort and value of their homes Goal: Increase the number of requests for Home Energy Assessments. https://images.squarespace-cdn.com/content/v1/5a67de1dbce17641891f7658/1627506490097-ECLDELQHHY98CXK1X1E3/earthdaybanners.PNG digital - Make it stand out Banner ads Earth Day Promo, Pepco Audience: Marylanders shopping for light bulbs Goal: Encourage renters and homeowners to celebrate Earth Day by taking a small step to live a greener lifestyle. https://www.just2claireify.com/print-2 daily 0.75 2020-03-26 https://images.squarespace-cdn.com/content/v1/5a67de1dbce17641891f7658/1585759230374-LKEZRZLCYXQI6YVUN7GQ/22961_ICFNext_ADDY_Wins_SocialMedia_3rdOption-Awards_1280x1024.jpg print https://images.squarespace-cdn.com/content/v1/5a67de1dbce17641891f7658/1585189185619-YC9Z9Q3PNQHWKD0OBQMK/3rdOpt-Posters-Individual-SacLamb.jpg print https://images.squarespace-cdn.com/content/v1/5a67de1dbce17641891f7658/1585189206976-ZWY17G4A1BJ7KPWSN4HQ/3rdOpt-Posters-Individual-TooConceptual.jpg print https://images.squarespace-cdn.com/content/v1/5a67de1dbce17641891f7658/1585189939619-NZ4V91K4YN892NOMIEWW/3rdOpt-TissuesBox.jpg print https://images.squarespace-cdn.com/content/v1/5a67de1dbce17641891f7658/1585189960943-HKZL5XAS5NA2GDGN44JY/3rdOpt-WinnersCard.jpg print https://images.squarespace-cdn.com/content/v1/5a67de1dbce17641891f7658/1532386967987-NXSUU3JCU94IM1XNT1SK/NYC_RA_Postcard_Campaign-2.jpg print Conference cards https://images.squarespace-cdn.com/content/v1/5a67de1dbce17641891f7658/1543273578275-QI8AFI2HEE9BVNKI5ZEO/NYCRAairsealing.JPG print Posters Keep Out the Cold Campaign, NYC Mayor's Office of Sustainability Audience: Multi-family property managers, owners, co-op boards, and residents Goal: Spur residential and commercial buildings across NYC to seal air leaks that waste energy and money. Award: 2 Silver ADDYs, 2018 https://images.squarespace-cdn.com/content/v1/5a67de1dbce17641891f7658/1532386958345-1667WWZVPB35XD5EYOP1/NYC_RA_BusShelter_RealWorld.jpg print Bus shelters https://images.squarespace-cdn.com/content/v1/5a67de1dbce17641891f7658/1545089263190-9Q4XNGXSR05P3BHUJ7JG/cdc-posters.png print Posters Think Travel Campaign, Centers for Disease Control Audience: U.S. residents traveling abroad Goal: Encourage travelers to talk about their travel plans during regular healthcare visits. https://images.squarespace-cdn.com/content/v1/5a67de1dbce17641891f7658/1532387270578-CCJHLLWVJDI6MKOWP9N1/Addy2018-0031_Sq.jpg print Posters You Deserve Better Steam Heat Campaign, NYC Mayor's Office of Sustainability Audience: Multi-family property managers, owners, co-op boards, and residents Goal: Get buildings across NYC to upgrade their steam heat systems to improve energy efficiency and tenant comfort. Award: 1 Silver ADDY, 2018 https://www.just2claireify.com/video daily 0.75 2020-08-26 https://images.squarespace-cdn.com/content/v1/5a67de1dbce17641891f7658/1576083096642-GYSD9GAZEW3F33LKPPNA/stillfromonethingvideo.PNG video TH1NG Series, Creative and Paid Media Services Audience: Career Creatives Goal: Teach busy professionals practical lessons they can put to use in their daily work. Award: 1 Silver Telly, 2019